United Colors of Benetton

Our close cooperation with the Benetton Group dates back to 1990 with the focus on positioning the famous fashion brand Benetton in the South Eastern European market. We give comprehensive support representing the brand throughout its transition into the target region, while maintaining the brand’s distinctive story and identity. Once the brand is established, Chemco offers training services to streamline operations and acts as a supervisor to drive profitable growth.

Through the network of successful retail channels, we provide store locations that are situated in high-profile commercial areas, including landmark buildings in the most prominent shopping streets.

Today, with our support, Benetton has numerous retail stores in Belgrade, Zagreb, Sibenik, Ljubljana, Maribor, Pristina, Sarajevo and the rest of the region.